The Real Estate Veteran brand comes from a service-minded family. Pulling in aspects of the Naval service through the navy and gold color palette, and the sidebars surrounding the word veteran... The brand portrays an experienced and American feeling of pride. As a whole, the logomark is derived from inspiration of an actual medal awarded within the military service. Individually the blue portion of the mark is a "W" from the owner's name and the gold portion is a rooftop arch to connect to real estate side of things.